New EU rules mean beloved Swedish snuff flavours like licorice and eucalyptus will soon be a thing of the past - at least on product packaging.
Last year Sweden won a battle with the European parliament to keep flavoured snus. Sweden will not only keep its beloved moist tobacco - the nation will also continue to determine the content of snus on its own terms.
However, the EU is holding out in one regard: the flavours cannot be written on the label.
“When it comes to snus, the EU has regulated how the packaging should look. For example, one can’t write that it’s licorice snus or vanilla snus. It can only say snus,” health minister Maria Larsson told news agency TT.
When asked how buyers would know what flavour they were getting, Larsson responded, “That’s a good question. But it can be published in some other way.”
On Thursday the Swedish government appointed an analyst to come up with suggestions for how the EU’s Tobacco Products Directive should be applied in Sweden. For cigarettes, for instance, the directive stipulates that two-thirds of both sides of the packet should be covered by warning text and images.
Under current Swedish regulations only 30 percent of the front and 40 percent of the back must consist of warnings. (more)
Read the Whole story: http://www.thelocal.se/20140710/sweden-must-hide-snus-flavours-eu
Source: Radio Sweden